The following audio is only a snippet from the final part of the Fashion Values Challenge, where innovators and creatives are asked for a quick overview of their own personal motivation. They were asked what brought them to the point of their impactful “back to nature” game changing idea or innovation for the fashion industry, and what sustainability means to them. [this was recorded in the Texas studio at around 3am, w/half an hour to go, as the 10:30am (London time) deadline approached.]
A group of Fashion and Nature advocates from diverse disciplinary, locational, professional and personal perspectives came together at a Roundtable event in January 2021 to define what Nature needs from fashion. The resulting brief asked us to respond to industry challenges that, if answered, would restore nature through fashion.
Based on the Roundtable discussions, the Challenge brief was co-developed by brands, academics, NGOs, media and tech advocates, and representatives from a cross-section of the fashion industry: Centre for Sustainable Fashion (CSF) @sustfash, @kering_official, @ibm @voguebusiness.
This week, as NOVELMODELS, LLC launched its very first campaign initiative for 2021, CEO & Founder Adrénus Craton, had an opportunity to answer their call for transformational ideas across fashion design, media and technology by sharing with them the concept of #NOVELMODELS.
Busting through comfort zones and coming out of the shadows, I felt the urgency and the importance to show up for this grassroots campaign initiative. It has been (and will always be) a collective effort designed to create MORE space for the “next generation” who are here to help pull our industries into their next level of sustainable growth. For my part, it has come from within the modelling and creative industries, paving the way for novelmodels.
NOVELMODELS, LLC is the world’s 1st boutique mother agency (MA), whose focus is on highlighting the BEAUTY of ethical fashion and philanthropy, in association with my new company, United HOUSE Studios Inc. It was founded in 2011, from a café in Eastern Europe, where the concept of “novelmodels” was born. Fast forward to London, where it was established. Then, to New York where it was reimagined. And finally, to Texas where it is fully being realised at its next level.
Since then, over a decade has gone by. Together, alongside the unstoppable current of change and movement, and within a close circle of friends, family, colleagues and acquaintances, we have been pioneering the way for our next generation of purpose-driven, powerful creators in the modelling world. NOVELMODELS agency represents #FacesFor___ ethical fashion, sustainable design, socially aware brands, and business initiatives that have dedicated themselves to giving back to their communities.
If you hear or feel something that resonates, please let us know or share! :) visit / follow @NOVELMODELS on Instagram, Facebook and Twitter. Novelmodels are the future. And the future is NOW.
With EVERYTHING that is happening, right now, in our inner and outer worlds (which is already A LOT to sit with)… this grassroots campaign initiative and collective effort is designed to create MORE space for the “next generation” who are here to help pull our industries into their next level of sustainable growth. For my part, it has come from within the modelling and creative industries, paving the way for novelmodels.
NOVELMODELS, LLC is the world’s 1st boutique mother agency (MA), whose focus is on highlighting the BEAUTY of ethical fashion and philanthropy, in association with my new company, United HOUSE Studios Inc. It was founded in 2011, from a café in Eastern Europe, where the concept of “novelmodels” was born. Fast forward to London, where it was established. Then, to New York where it was reimagined. And finally, to Texas where it is fully being realised at its next level.
Since then, over a decade has gone by. Together, alongside the unstoppable current of change and movement, and within a close circle of friends, family, colleagues and acquaintances, we have been pioneering the way for our next generation of purpose-driven, powerful creators in the modelling world.
NOVELMODELS agency represents #FacesFor___ ethical fashion, sustainable design, socially aware brands, and business initiatives that have dedicated themselves to giving back to their communities.
If you hear or feel something that resonates, please let us know or share! :) visit / follow @NOVELMODELS on Instagram, Facebook and Twitter.
Novelmodels are the future. And the future is NOW.