SOCIAL FOCUS | Beginnings of a Renaissance 2022

At the conclusion of 2021, one thing is for sure. We are witnessing the beginnings of a nouveau Renaissance.

We are creatives and visionaries rising up as a collective to share our love for beauty in all its forms. Being happy and in love is a form of action towards the betterment of ourselves, which in turn, is a form of action towards the betterment of our world. It’s happening, right now. We might believe the narrative, that we are meant to heal Nature, in order for Her to survive our next generations. However, the truth is, it is Nature that is realigning and healing us. It is in this realignment with Nature that will heal us all.

Enjoy getting know us all, becoming part of a much larger collective. And cheers, to the future.

Much Love,


SOCIAL FOCUS | What Do You Represent in 2021

Last summer,  we asked the BIG question, “What Do You Represent?” as part of NOVELMODELS agency’s first grassroots campaign initiative of 2021. The campaign was meant to INSPIRE the next generation of new #FACESFOR___ ethical fashion and sustainable design. Truth is, YOU inspired us.

From CEO’s and executives to artists & community advocates, from small businesses owners and founders, to first time mothers & intuitive healers—We are so happy to say that your answers will serve as beacons of hope and inspiration for generations to come.

Follow these amazing humans and their inspirational, innovative and next level work: Cristina Magno Patwa, Enroot Organics PBC, Susan Rockefeller, Morgan Marling, Jens Martin Skibsted, Bradley Kohn, Ramon J. Goni, Sage Wylder, Mieko Mahi, Jack Fuller, Amy Truesdale, Lynne Cornish, Martyna Sztorc, Alyssa Delgado, Jill Brown, Richmond Ekow Barnes, Bulley Stanley Elkiem, Jennifer Boyce, Gracelyn Jardine, Jennifer Mulli, Phil and Lui…

Thank you all!


SOCIAL FOCUS | Fashion Values Challenge


 The following audio is only a snippet from the final part of the Fashion Values Challenge, where innovators and creatives are asked for a quick overview of their own personal motivation. They were asked what brought them to the point of their impactful “back to nature” game changing idea or innovation for the fashion industry, and what sustainability means to them. [this was recorded in the Texas studio at around 3am, w/half an hour to go, as the 10:30am (London time) deadline approached.]

A group of Fashion and Nature advocates from diverse disciplinary, locational, professional and personal perspectives came together at a Roundtable event in January 2021 to define what Nature needs from fashion. The resulting brief asked us to respond to industry challenges that, if answered, would restore nature through fashion. Based on the Roundtable discussions, the Challenge brief was co-developed by brands, academics, NGOs, media and tech advocates, and representatives from a cross-section of the fashion industry: Centre for Sustainable Fashion (CSF) @sustfash, @kering_official, @ibm @voguebusiness.

This week, as NOVELMODELS, LLC launched its very first campaign initiative for 2021, CEO & Founder Adrénus Craton, had an opportunity to answer their call for transformational ideas across fashion design, media and technology by sharing with them the concept of #NOVELMODELS.

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