Shining the bright light on the beauty of philanthropy… in a fashionable way of course!

NOVELMODELS Social Focus this week is on JOSE HENDO. José Hendo, African Ethical Designer, is an award winning designer, taking a fresh approach to contemporary fashion design, challenging the throw away culture. The label is passionately conscious of the times and is inspired by the world around us. JOSE HENDO’s first solo showcase during London Fashion Week took place on September 13th, 2014. Her collections use eco-friendly fabrics as much as possible, creating unique one-off pieces, from organic barkcloth, cotton, used garments such as suits, denim, wedding dresses etc.Her clients include UK STYLE’s Who do you think you are: Makeover programme – (Coach, Stylist) UK GMTV/Lorraine Kelly Morning breakfast TV Show – (Fashion Expert), Aspire Magazine, Colures London, Brune Paris, and Mayor of London Fashion initiative for the development of London based emerging designers.

Designer, Jose Hendo (photo: Mike Bryant) www.michaelbryant.co.uk

Designer José Hendo photographed by Mike Bryant - Models photographed by Adrenus CratonJosé Hendo has worked on Fashion Weeks in South Africa, Durban, London, Paris, Ivory Coast and the Caribbean and has also cooperated with cultural institutions like the Goethe Institute Berlin, South African Department of Culture, South African Department of Trade and Industry, The Creative African Industries, UK British Fashion Council, British Council, and Vauxhall Fashion Scout.José Hendo Label promotes the use of organic, untreated raw and recycled materials to support ethical trading, fair working conditions and raising awareness about the environmental issues affected by the fashion industry.LOVE José Hendo for her fresh view and noteworthy passion towards relevant and sustainable fashion! www.joseworld.com